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The Jared Shirt: A Local Idea That Turned Into a Local Win
Some products sell because they’re clever. Others sell because they mean something. The Jared Shirt falls squarely into the second category. What started as a simple, local idea quickly became something bigger, not because of aggressive marketing or national reach but because it tapped into something rural communities understand well: shared stories, inside jokes, and pride in supporting your own. Why the Jared Shirt Works The Jared Shirt isn’t just apparel, it’s recognition.
Dale Hughes
Jan 193 min read


STOP CHASING SUBS: WHY IMPRESSIONS AND CONVERSIONS PAY THE BILLS ON YOUTUBE
The Subscriber Mirage A six-figure sub count looks impressive, but YouTube pays for ad impressions and the clicks, affiliate sales, or...
Dale Hughes
Aug 2, 20251 min read


How a 5-Minute “Install & Use” Video Can Move Hardware Off the Shelf — Hi-Blow HP-80 Pond Aerator
Hi-Blow HP-80 Pond Aerator Install and Review Spoiler: customers don’t want to read manuals — they want to watch someone who looks like...
Dale Hughes
Jul 19, 20251 min read


Before You Buy: How Hands-On Product Reviews Become High-ROI Ads — Kubota M7060 Case Study
“Nine out of ten shoppers read multiple reviews before they’ll even consider clicking ‘Add to Cart.’” GatherUp In other words, a...
Dale Hughes
Jul 19, 20252 min read


Why Resorts Are Booking Micro-Influencers (and How Rural Media Group Turns Trips into Revenue)
Viva Wyndham Fortuna Beach – Bahamas Resort Music Video The $32 Billion Opportunity You Might Be Missing Influencer marketing is...
Dale Hughes
Jul 19, 20252 min read
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